Word of Mouth Still Most Trusted Resource Says Nielsen: Implications for...
Nielsen’s latest Global Trust in Advertising report repeats findings from previous years – people don’t trust advertising, at least not as much as they trust recommendations from friends and consumer...
View ArticleNike Social Commerce: Pay with Sweat, not Money (Video)
Selling is not always about sales – it can also be about building your brand (your ability to extract margin by creating choice-shaping associations in the mind of the consumer). To this end, here’s a...
View ArticleIBM: Mobile Commerce up 15.1%, Social Commerce down 1.9%
Houston, we have a problem. Or so it would seem. New data from IBM (with accompanying report below) shows mobile commerce in 2012 is booming – now representing 15.1% of all online sales (Q2 2012 – up...
View ArticleKellogg’s Opens Pay-with-a-Tweet Pop-up Shop in Soho (Photos)
We just love this – it’s social commerce for consumer brands done right. Kellogg’s has opened a ‘Tweet Shop’ to launch its latest Special K range of Cracker Crisps in Soho, London. Visit the store...
View ArticleBusiness Financing Experts: 8 Critical Mistakes to Avoid (Infographic)
While most blogs like TechCrunch and Business Insider cover funding news about VCs investing in unicorn Silicon Valley startups, the vast majority of financing happens outside that bay area bubble. I...
View ArticleHow Social Commerce Works: The Social Psychology of Social Shopping
As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect...
View ArticleInstant Business Loans: Best 5 Options to Fund Your Business
In every business owner’s journey, there’s bound to be a time when cash flow is slow and yet your expenses are piling up. That’s where instant business loans come in. Gone are the days when you need to...
View ArticleHow Social Commerce Works (Infographic)
Here’s a beautiful new infographic on how social commerce works; the social psychology of social shopping, from the good people over at Facebook commerce platform TabJuice. The infographic, based, in...
View Article8 Things Your Mobile App Needs To Succeed: 300 Startup Founders Weigh In
With over 2 million mobile apps on both iOS and Android, breaking into the mobile space takes vision, grit, and the right resources. Even with the tremendous growth mobile has seen in the past decade,...
View ArticleBest Equipment Financing & Leasing Options in 2020
If you operate a business in an equipment-heavy industry like construction, transportation, or restaurants, you’re constantly in the market to buy or lease new equipment. In this guide, we’ll explore...
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